Jodi Life
About Client
Brand Overview
JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.
JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to to give a new lease of life to the fading handicraft culture of India.
JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.
In addition to our online store, we also have a non-virtual, real life shop in Mumbai and Pune, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.
JODI. Keeping it colourful since 2014.
Objective
● Acquiring new customers with 15-20% increase in media spends month on month.
● Ensuring growth across each collection
● Expanding to International Geographies -Lowering Customer Acquisition Cost (CAC)
● Consistently ensuring a repeat ratio of higher than 60% of overall business
Services Offered
Digital Marketing
- Implementing Test & Learn approach as a way to up-sell and cross-sell products
- Suggesting new verticals to be launched like Men’s Clothing, Jewelry, Home,
- Fragrances, Home Decor, Furniture, Stationery etc to increase the AOV
- Discount/Offer centric communications were strictly limited to festive days to
- encourage users to grow their cart value
- Extensive usage of UGC to gain the customer trust across different product
- categories
- Continuous audience nurturing using SMS, Email & WhatsApp to ensure effective
- repeats
- Deployed Brand Protection campaigns to ensure our brand ads being triggered for
- all brand related keywords
- Shopping Image Enhancements, Reviews & Promotion Extensions ensured high
- CTRs from Google Shopping Campaigns which resulted in increase in revenues and stronger lower funnel closure
Results Delivered
- 60% Revenue Growth in comparison to last year
- 26% of drop in CAC in comparison to last year
- New Acquired users increased from 4% in Oct 2021 to 36% in April 2022
- 54% increase in AOV in comparison to the previous year
- 48% increase in repeat business in last 6 months
- Establishing the brand in International markets like Gulf, Europe, Indo Pacific, USA
- Managing the complete digital mandate as an independent partner since last 5 years
