The estimated World population is 8.1 billion but, accounts on social media are 34 billion in total. That means one person has on average eight social media accounts which means you have a big scope of generating revenue on social media. People spend at least 30 minutes of their day scrolling across different social media.

Today, you might not consider social media as an effective way to advertise but, there is a consumer psychology behind social media ads. Even though you are not getting active customers through social media, it will indirectly affect the psychology of your customers. A mind recall will be established to remind customers of your brand whenever they think of a product/service related to your brand. Therefore, embrace the power of social media and build a connection with your customers. You can even optimize your social media campaigns based on interest, desire, and needs. Hence, making the campaigns more better and relevant.