Oziva
About Client
Overview
At OZiva, we’re committed to supporting every single person who wants to be a better version of themselves – because we firmly believe there’s more to everyone. As you move ahead in your journey of #aBetterYou, we want to ensure that you achieve the best fitness, physically & mentally, with High Quality Clean Nutrition – the one that your body truly deserves.
Objective
- 50% Reduction in paid ACOS
- Building Best Seller Rank for newly launched products
- Acquiring 10% competitor share month on month
- Maintaining campaign hygiene
- Achieving 5% category level growth month on month
Progress & Highlights
- Improved Facebook & Google performance by 44% while scaling up the spends by 15% MOM
- Improved Revenue from New Customers by 15% within the first 2
- Provided creative level insights helping the brand to achieve higher CTR
- Deployed category & seasonality wise campaigns and ads for better reach and conversions
Results
- 10% Month-on-month improvement in ACOS by campaign structuring & campaign optimization.
- Month-on-month improvement in order to session by at least 1%
- Improved the conversion share on our own branded keywords by 30% and non
branded by 10%. - Since the competitors used to take our conversion share before.
- 5% of the order volume comes by bidding on competitor ASINs & and keywords.
- Improved the search term impression share by 12% from branded & 15% from Non Branded.
- Increase in 10% order volume of our best seller Collagen
- Recently launched product Green Coffee – #5 rank under Best Seller Category in a month.
- Our major challenge was to eliminate competitors taking the visibility from our own branded keywords by self-guarding it from all ad types available on Amazon.
