Phool
About Client
Brand Overview
We collect millions of sacred flowers offered in the temples of India and employ 300+ women from marginalized communities to upcycle these flowers into the world’s first certified, handcrafted incense products.
Challenges
● Premium Product Pricing
● Non-Discounted Selling
● Limitation of working on prepaid model only
● Ensuring Product/Category growth in-spite of seasonality
● Keeping New Customer Acquisition Costs in control
● Low BAU days
● Limited Brand Activations
Results
- 150% improvement in revenue as compared to last year
- Scaled budgets on both paid platforms e. Meta & Google
- Targeted recent engagers and past purchasers
- Constant ad refresh to improve relevancy and performance
- Increased brand awareness via celebrity ads to build a top funnel
- 20% Human-centric ads performed better and helped to improve CVR by
- Pushed filler products via non-festive campaigns, listed them on festive collection pages for cross-sell
