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Curry It

About Client

Brand Overview

As we travelled thousands of miles to discover the original taste of India, we deep dived into the local culture and traditional recipes of the region. We have worked with locals (Moms from the region) and top Chefs of the country to understand what it takes to get the flavours of each recipe right, and co-created CURRYIT COOKING PASTES.

The Challenge

  • Low Awareness in the market for Ready To Cook Products/Fresh
  • Curry Paste (newer concept in the market).
  • Minimal Sales on D2C
  • Unstructured Advertising Accounts
  • Poor Landing Pages / User Flow/ Pagespeed
  • Low Availability – Products not available on Amazon / Quick Commerce Platforms.

Strategy

Category

● FMCG / Ready To Cook

Managed Mandate's

● Search/Shopping & Social Ads
● 360°Amazon Marketplace Management
● Amazon Review Building
● Influencer Marketing

Results

● -2.6X increase in revenue & 3.5X improvement in ROI within first
● 2 months of operations.
● Addition of new sales channels for growth in revenue (Amazon)
● Proper Targeting & Frequent Communication Changes Led to
● Increase in Order Volume & ROI
● Category – FMCG / Ready To Cook
● Managed Mandate’s – Search/Shopping & Social Ads |
● 360°Amazon Marketplace Management | Amazon Review
● Building | Influencer Marketing