Da Milano Italy
About Client
Brand Overview
Innovative, Modern and Luxury, Da Milano is dedicated to a vision of style that provides sublimity of opulence from the House of great craftsmanship and genuine leather. The brand ethos rests on its patrons as the brand has traversed on foundations of designs and quality. Founded in 1989 with an innate sense of grandeur, Da Milano has witnessed immense affinity for its genuine leather products from Dubai, Bahrain, Nepal, and India.
The Challenge
- Creating Brand Awareness across digital platforms
- Increase purchases from new and existing customers
- Tapping New Geography (International Campaigns)
- Lowering down the Customer Acquisition Cost – Acquiring new users through paid search
- Creating a strong digital brand identity
Results
- Brand Awareness and Consideration campaigns launched
- Brand campaigns positioned differently taking Buyer Persona into
- consideration
- Appropriate KPIs for separate funnels which ensures constant
- Ad-refresh
- Managing complete digital mandate independently since last 5 years –
- Special campaigns to drive store footfalls that increased store
- footfalls by 20% as compared to previous year – Reduced the CACS by 25%
- as compared to last December
- Increased the Media Spends by 20% and Revenue by
- 63% as compared to December 2021 -Growing the brand consistently by
- 20-30% month on month in international markets (UAE)
- Maintaining average ROI between 15-20x consistently throughout the
