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Jodi Life

About Client

Brand Overview

JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints. JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to to give a new lease of life to the fading handicraft culture of India. JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour. In addition to our online store, we also have a non-virtual, real life shop in Mumbai and Pune, India. If you’re nearby, come and see us, say hi, and check out our latest offerings. JODI. Keeping it colourful since 2014.

Objective

● Acquiring new customers with 15-20% increase in media spends month on month.
● Ensuring growth across each collection
● Expanding to International Geographies -Lowering Customer Acquisition Cost (CAC)
● Consistently ensuring a repeat ratio of higher than 60% of overall business

Services Offered

Digital Marketing

  • Implementing Test & Learn approach as a way to up-sell and cross-sell products
  • Suggesting new verticals to be launched like Men’s Clothing, Jewelry, Home,
  • Fragrances, Home Decor, Furniture, Stationery etc to increase the AOV
  • Discount/Offer centric communications were strictly limited to festive days to
  • encourage users to grow their cart value
  • Extensive usage of UGC to gain the customer trust across different product
  • categories
  • Continuous audience nurturing using SMS, Email & WhatsApp to ensure effective
  • repeats
  • Deployed Brand Protection campaigns to ensure our brand ads being triggered for
  • all brand related keywords
  • Shopping Image Enhancements, Reviews & Promotion Extensions ensured high
  • CTRs from Google Shopping Campaigns which resulted in increase in revenues and stronger lower funnel closure

Results Delivered

  • 60% Revenue Growth in comparison to last year
  • 26% of drop in CAC in comparison to last year
  • New Acquired users increased from 4% in Oct 2021 to 36% in April 2022
  • 54% increase in AOV in comparison to the previous year
  • 48% increase in repeat business in last 6 months
  • Establishing the brand in International markets like Gulf, Europe, Indo Pacific, USA
  • Managing the complete digital mandate as an independent partner since last 5 years