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Oziva

About Client

Overview

At OZiva, we’re committed to supporting every single person who wants to be a better version of themselves – because we firmly believe there’s more to everyone.  As you move ahead in your journey of #aBetterYou, we want to ensure that you achieve the best fitness, physically & mentally, with High Quality Clean Nutrition – the one that your body truly deserves.  

Objective

  • 50% Reduction in paid ACOS
  • Building Best Seller Rank for newly launched products
  • Acquiring 10% competitor share month on month
  • Maintaining campaign hygiene
  • Achieving 5% category level growth month on month

Progress & Highlights

  • Improved Facebook & Google performance by 44% while scaling up the spends by 15% MOM
  • Improved Revenue from New Customers by 15% within the first 2
  • Provided creative level insights helping the brand to achieve higher CTR
  • Deployed category & seasonality wise campaigns and ads for better reach and conversions

Results

  • 10% Month-on-month improvement in ACOS by campaign structuring & campaign optimization.
  • Month-on-month improvement in order to session by at least 1%
  • Improved the conversion share on our own branded keywords by 30% and non
    branded by 10%.
  • Since the competitors used to take our conversion share before.
  • 5% of the order volume comes by bidding on competitor ASINs & and keywords.
  • Improved the search term impression share by 12% from branded & 15% from Non Branded.
  • Increase in 10% order volume of our best seller Collagen
  • Recently launched product Green Coffee – #5 rank under Best Seller Category in a month.
  • Our major challenge was to eliminate competitors taking the visibility from our own branded keywords by self-guarding it from all ad types available on Amazon.