Perfora
About Client
Brand Overview
Perfora is an innovative oral care brand with products that will make oral care easy, inviting, and enjoyable! Perfora strongly believe in adding value to the life of everyday consumers.
Objective
Create a digital strategy and execute it optimally to increase efficiency of marketing spend on both Google and Facebook advertising platforms to achieve better ROAS and growth in revenue.
Services Offered
- Achieved a 25% increase in brand recall
- Drove a 15% uptick in sales during the campaign
- Saved 30% on marketing costs by choosing stories over
- Delivered an impressive ROI of 3x, maximizing the campaign’s profitability.
Strategy
Platform Choice
Opted for stories over reels for cost-effectiveness and higher conversion
Influencer
Collaborated with 5 Macros, averaging 80k views per story
Approach
21-day audience nurturing to establish a connection with the brand and ensure brand
Content Style
Prioritized subtle product placements over “salesy content”
Results Delivered
- Achieved a 25% increase in brand recall
- Drove a 15% uptick in sales during the campaign
- Saved 30% on marketing costs by choosing stories over
- Delivered an impressive ROI of 3x, maximizing the campaign’s profitability.
