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Perfora

About Client

Brand Overview

Perfora is an innovative oral care brand with products that will make oral care easy, inviting, and enjoyable! Perfora strongly believe in adding value to the life of everyday consumers.

Objective

Create a digital strategy and execute it optimally to increase efficiency of marketing spend on both Google and Facebook advertising platforms to achieve better ROAS and growth in revenue.

Services Offered

  • Achieved a 25% increase in brand recall
  • Drove a 15% uptick in sales during the campaign
  • Saved 30% on marketing costs by choosing stories over
  • Delivered an impressive ROI of 3x, maximizing the campaign’s profitability.

Strategy

Platform Choice

Opted for stories over reels for cost-effectiveness and higher conversion

Influencer

Collaborated with 5 Macros, averaging 80k views per story

Approach

21-day audience nurturing to establish a connection with the brand and ensure brand

Content Style

Prioritized subtle product placements over “salesy content”

Results Delivered

  • Achieved a 25% increase in brand recall
  • Drove a 15% uptick in sales during the campaign
  • Saved 30% on marketing costs by choosing stories over
  • Delivered an impressive ROI of 3x, maximizing the campaign’s profitability.