Plum
About Client
Brand Overview
Plum Goodness is a 100% vegan and cruelty-free beauty brand. The brand sells products in the categories of skin care, hair care, body care and makeup.
Objective
Create a digital strategy and execute it optimally to increase efficiency of marketing spend on both Google and Facebook advertising platforms to achieve better ROAS.
Services Offered
Digital Marketing
a. Facebook and Instagram Paid Advertising
b. Google Search Paid Advertising (SEM)
c. Google Shopping Ads d. Google Display
The Challenge
The brand was facing challenges with respect to ROI from paid advertising. In order to be a profitable business ROAS from Google and FB/IG advertising both had to at least double. This improvement in ROI had to happen along with increase in advertising spend month on month.
Results Delivered
We analyzed the brand’s existing campaigns and strategies to make a digital plan where spend and ROI targets were defined for each channel and campaign type and separately for retarget and new acquisition campaigns. With focused efforts towards optimizing campaigns on the basis of real time data on ROAS, refining keyword campaigns and performance search campaigns on Google the brand was able to achieve 1.8 x better ROI from the 2nd month onwards along with an increase in spend by 20% month on month.
