Pure and Sure.in
About Client
Brand Overview
At Pure and Sure, we continue to believe that an organic farmer is the peacemaker of today, and organic farming is bringing a tectonic shift into this agriculture of peace. We are ‘Farmers First’, not just growing crops but creating an environment where crops can grow naturally, beautifully and sustainably. The search and discovery of nature’s pathways for sustainable methods of farming have led us closer to our intention of bringing pure, clean, and organic food from farm to table.
Objective
● 11 years old offline brand but low online presence
● Only low ticket size products were selling, overall website AOV was low. Account was unstructured with no funnelwise bifurcation.
● Category Wise sales targets were not set, many categories were unsold for months.
● Low website CVR compared to other FMCGs brand.
Services Offered
Category
- FMCG
- Turnover – <lcr | Goal – Sales/Conversions
Managed Mandate's
- Search/Shopping & Social Ads
- 360°Amazon Marketplace Management
- Amazon Review Building
- Influencer Marketing
- Search engine optimization
Results Delivered
- 7x increase in revenue and 4.8x increase in number of orders
- after first two months of operations without hampering the
- desired
- Categories wise spends are aligned so that all of them are
- promoted and
- Suggested couple of combos by seeing the buying pattern to
- improve the
- 5x increase in website CVR in first two months of operation
- with relevant offers suggestions and retention activities
