RAS Luxury Oils
About Client
Brand Overview
RAS Luxury Oils is a premium skincare brand that prides itself on offering a range
of luxurious, 100% natural, and organic products. Rooted in the ancient science of
Ayurveda, RAS combines traditional knowledge with modern methodologies to
create potent formulations that provide holistic care for the skin
Objective
Drive e-commerce sales and solidify RAS Luxury Oils' position in the D2C market.
Strategy
- Segmentation and Targeting: Identified core audience segments, leading to more targeted ad
- Channel Diversification: Utilized Google Ads, Facebook, and Instagram for broader
- Retargeting: Engaged previous visitors showing purchase
- Optimization: Regular campaign performance
Results Delivered
- Improved the ROAS by 43% within 90 days.
- Brand search queries increased by15,000/month.
- Increased the Average Order Value (AOV) by 50%.
