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RAS Luxury Oils

About Client

Brand Overview

RAS Luxury Oils is a premium skincare brand that prides itself on offering a range of luxurious, 100% natural, and organic products. Rooted in the ancient science of Ayurveda, RAS combines traditional knowledge with modern methodologies to create potent formulations that provide holistic care for the skin

Objective

Drive e-commerce sales and solidify RAS Luxury Oils' position in the D2C market.

Strategy

  • Segmentation and Targeting: Identified core audience segments, leading to more targeted ad
  • Channel Diversification: Utilized Google Ads, Facebook, and Instagram for broader
  • Retargeting: Engaged previous visitors showing purchase
  • Optimization: Regular campaign performance

Results Delivered

  • Improved the ROAS by 43% within 90 days.
  • Brand search queries increased by15,000/month.
  • Increased the Average Order Value (AOV) by 50%.