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Ruby’s Organic

About Client

Brand Overview

Ruby’s Organic is a trailblazing brand in the organic beauty space, dedicated to offering makeup products that are not only kind to the skin but also environmentally responsible. Recognizing the gap in the market for genuinely organic makeup, Ruby’s Organic emphasizes products that are free from harmful chemicals and synthetic additives.

Objective

To enhance brand visibility, create a strong brand recall, and drive conversions through strategic influencer collaboration

Strategy

Platform Choice

Opted for stories over reels for cost-effectiveness and higher conversion

Influencer

Collaborated with 5 Macros, averaging 80k views per story

Approach

21-day audience nurturing to establish a connection with the brand and ensure brand

Content Style

Prioritized subtle product placements over “salesy content”

Results Delivered

  • Achieved a 25% increase in brand recall
  • Drove a 15% uptick in sales during the campaign
  • Saved 30% on marketing costs by choosing stories over
  • Delivered an impressive ROI of 3x, maximizing the campaign’s profitability.