Tjori
About Client
Brand Overview
Tjori is a multi-category, online-first artisanal ethnic brand that includes apparel,
wellness, home, and kids products. The brand focuses on handmade products and
the goodness of traditional Indian ingredients. The brand retails a range of
womenswear such as kurtas, dresses, and tops as well as footwear, bags,
accessories, jewellery, children’s wear, and home décor.
Services Offered
Digital Marketing
a. Facebook and Instagram Paid Advertising
b. Google Search Paid Advertising (SEM)
c. Google Shopping Ads
Social Media
Increase followers and engagement on Instagram and Facebook
Marketplaces Business Management
Amazon, Myntra, Nykaa Fashion, LBB and more
Launch new categories for the brand
Ayurvedic and Organic Wellness, Kids, Men’s Fashion and Wellness
Manage Pricing
Manage pricing of all products across categories to maintain an EBITDA of minimum 20%
Results Delivered
- Helped the company scale more than 15 times in terms of both topline and bottom-line growth
- Achieved optimum numbers on CIR (cost-to-income ratio), to help grow sustainably and with healthy unit economics
- Created a niche and built the brand from scratch, Tjori is now a well-known lifestyle brand in India. Defined customer communication guidelines, brand image to be projected to the targeted customer segment
- Helped the brand launch their personal label in apparel, jewelry and personal care (ayurvedic and organic)
- Marketing Analytics – performed cohort analysis, basket analysis, repeat behavior analysis to continuously improve user experience on the website and increase repeat purchases
- Conversion rate improved more than 3 times
- New user acquisition – Achieved a CAC of less than 300 INR (30% of AOV)
