Wildcraft
About Client
Objective
Manage Paid media advertising across Google & Facebook to drive e-commerce – Maintain ROI of 3x+ at budget of 1Cr+ Strategic inputs regarding Website Improvements
Responsibilities Managed
- Search + Social + Shopping Ads
- Manage End-To-End Affiliate Campaign including Extended Channels like Bing,
- Criteo
- Campaign Planning (Offer/Seasonality/Festive)
- New Opportunity Finding across large product catalogue 5k+ Active
Progress & Highlights
- Improved Facebook & Google performance by 44% while scaling up the spends by 15% MOM
- Improved Revenue from New Customers by 15% within the first 2
- Provided creative level insights helping the brand to achieve higher CTR
- Deployed category & seasonality wise campaigns and ads for better reach and conversions
