The Brand Daddy Orange Logo PNG

Wildcraft

About Client

Objective

Manage Paid media advertising across Google & Facebook to drive e-commerce – Maintain ROI of 3x+ at budget of 1Cr+ Strategic inputs regarding Website Improvements

Responsibilities Managed

  • Search + Social + Shopping Ads
  • Manage End-To-End Affiliate Campaign including Extended Channels like Bing,
  • Criteo
  • Campaign Planning (Offer/Seasonality/Festive)
  • New Opportunity Finding across large product catalogue 5k+ Active

Progress & Highlights

  • Improved Facebook & Google performance by 44% while scaling up the spends by 15% MOM
  • Improved Revenue from New Customers by 15% within the first 2
  • Provided creative level insights helping the brand to achieve higher CTR
  • Deployed category & seasonality wise campaigns and ads for better reach and conversions